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Brand Serena will stay strong post-retirement

Brand Serena will stay strong post-retirement

ROHITH NAIR and UDAY SAMPATH KUMAR THE end of Serena Williams's glittering tennis career will have little to no impact on the American's brand value and her earnings from endorsements could even surge post-retirement, industry experts have told Reuters. Williams announced this month that she would end her playing career, with the U.S. Open, which starts on Monday, likely to be her final tournament in the sport she has dominated for over two decades. Sportswear giant Nike has said it will continue to partner with the 40-year-old after her retirement and other major sponsors are likely to follow suit. "While…
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