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‘Sell premium’ – Thailand discourages discounts, wants high value tourists

‘Sell premium’ – Thailand discourages discounts, wants high value tourists

THAILAND'S hotels, businesses and private hospitals should refrain from offering big discounts to lure tourists and focus instead on raising the country's value as a premium travel destination, government ministers said. Thailand has received about 2 million foreign visitors in the first six months of this year, a steady revival after its tourism industry almost collapsed due to the pandemic and more than 18 months of complex and costly entry requirements. "We cannot let people come to Thailand and say because it's cheap," Deputy Prime Minister Anutin Charnvirakul said at an event at Bangkok's main international airport to promote tourism.…
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