THE ongoing Africa Cup of Nations 2021 (#AFCON2021) is on course to break the record set by its predecessor in 2019 as the tournament’s most-watched edition in its 65-year history –– thanks in part to a deal between social media behemoth TikTok and the Confederation of African Football (CAF).
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TIKTOK made huge waves when it announced its sponsorship of the African Cup of Nations, the continent’s biggest football tournament. Kennedy Ekezie-Joseph who helped lead TikTok’s entry into Africa, was no longer with the company for that moment of triumph. Instead, he was grinding away at a new startup. Big mistake? Maybe not.
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Authors SILAS UDENZE, Ph.D Research Trainee, UOC – Universitat Oberta de Catalunya CHINWE ELIZABETH UZOCHUKWU, Head of Department, Mass Communication,
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CONRAD ONYANGO, BIRD KENYA is turning to a global youth audience to showcase the eighth natural wonder of the world
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SHARON KIMATHI BLACK dance creators are boycotting TikTok on the grounds that their viral routines are being co-opted by white
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MENNA A FAROUK EGYPTIAN TikTok influencer Haneen Hossam will appeal a 10-year prison sentence handed down by a Cairo court
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NAIMUL KARIM POLICE in Bangladesh have arrested seven suspected members of a sex trafficking gang that used video-sharing app TikTok
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NAIMUL KARIM POLICE in Bangladesh have arrested seven suspected members of a sex trafficking gang that used video-sharing app TikTok
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CRISPIAN BALMER THE Italian data privacy watchdog has ordered video app TikTok to block the accounts of any users in
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MENNA A FAROUK TWO young Egyptian women whose jail sentences for posting on TikTok were overturned earlier this week will
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