OVER the past few decades the boundaries of tourism have grown to include festival, cultural and ecological attractions. But the benefits of this development haven’t been extensively explored. These include attracting tourists who in turn make contributions to the development of the community. And stimulating the diffusion and commemoration of local culture as well as custom and ceremonies. ALEXANDER DIANI KOFI PREKO, Senior Lecturer, Marketing, University of Professional Studies Accra I conducted research to understand the effects of festival tourism on the socio-economic capital of the people of Kwahu in Ghana. I looked at how festival tourism in the region…