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How Absa Group is using tech to drive growth in Africa’s agriculture marketplace

How Absa Group is using tech to drive growth in Africa’s agriculture marketplace

THERE are few things more traditional and widespread than agriculture in Africa. While the continent holds around 60% of the world's uncultivated arable land, Africa remains a substantial net importer of food and has a growing population to feed. Projections are that, by 2050, Africa will have almost doubled its population to two billion, and it is a given that agriculture will play a central role in sustaining and feeding its people. Agriculture employs close to 50% of the working labour force on the continent, and in sub-Saharan Africa, the sector contributes 23% of GDP. So, why then is agriculture…
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