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La Liga teams up with Microsoft to lift revenues as TV rights market cools

La Liga teams up with Microsoft to lift revenues as TV rights market cools

RICHARD MARTIN and CLARA-LAEILA LAUDETTE SPAIN’S La Liga is expanding its partnership with Microsoft as it looks to boost revenue for its pandemic-hit soccer clubs and re-energise a fanbase that is consuming ever more digital products. The Spanish league, which announced its closer ties with Microsoft, sees the fast-growing world of sports technology as a way of offsetting a cooling television rights market and helping clubs develop on and off the pitch. "We want to launch a new company... to generate revenue so we are able to redistribute and have better clubs, better stadiums and better players," Oscar Mayo, La…
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