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Afrobeats and Nollywood are shaping Africa’s gaming industry

Afrobeats and Nollywood are shaping Africa’s gaming industry

GAME developers are blending music soundtracks from the continent and replicating narratives from African films in a bid to increase their cultural appeal among gaming enthusiasts. Popular West African music genres, Afrobeats, and the Nollywood film category are emerging as favourites, with game developers from the continent and beyond looking to tap into their extensive consumer appeal to drive downloads and revenues. A new report by Nigerian gaming studio, Maliyo, explains that this could fuel the gaming industry in Africa because “entertainment and culture are closely knit factors that influence social behavior and norms." “Over a relatively short period of…
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