What is ‘femtech’ and why are investors taking note?
SHARON KIMATHI NO longer a women's-only industry, the so-called femtech sector is grabbing the attention of investors betting on a worldwide boom in products and services designed to meet women's often-neglected healthcare needs. From apps offering expert online medical advice to home fertility testing kits, the global femtech market is expected to reach $60 billion by 2027, according to a study by Emergen Research, a research and consulting firm. Coined by Ida Tin - co-founder and chief executive of Danish menstruation-tracking app Clue, the term femtech can refer to software, diagnostics, products or services that harness technology to address women's…