Celebrity Somizi good for business

AFRICAN MIRROR REPORTER

A collaboration with mega South African influencer and celebrity Somizi Mhlongo-Motaung has become an instant boost to the business of entrepreneur Theo Baloyi, the brains behind the local shoe brand Bathu.

Barely 24 hours after the launch of a specially designed shoe for Somizi – BathuXSomizi – Bathu sold over 30 pairs. The buyers were Somizi’s friends.

And the celebrity took to social media to celebrate the purchase. “Friends like this are a blessing … two of my close friends just bought 30 and 10 pairs of my #bathuxsomizi pairs for their staff members… at full price…sneakers are available at all @ bathu_sa stores nationwide at R1800 per pair… Thanks for making this a success.

The special Somizi-branded shoe line was launched in Johannesburg on Valentine’s Day.

Bathu, which was launched in 2015, has grown in leaps and bounds, with Baloyi opening 16 stores across SA. 

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