Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, and Youtube. By using the website, you consent to the use of cookies.

This runway model is campaigning against gender-based violence in the fashion industry

This runway model is campaigning against gender-based violence in the fashion industry

ENTERING Watamu town in Kilifi County, north of Mombasa on the Indian Ocean, it is immediately apparent that an awareness of gender-based violence is widespread. The ‘RED CARD CAMPAIGN FASHION SHOW’ advertised loudly on a billboard at the town's entrance displays an image of international runway model Sharon Okubo. The RED CARD campaign is a symbolic call-out to get the wider society to get involved in penalising gender-based discrimination and violence. Started by the non-profit African Renaissance and Diaspora Networks (ARDN), Okubo is an ambassador for the campaign, working closely with models and designers who are survivors of gender-based violence.…
Read More
Africa poised to be a world fashion leader – UN report

Africa poised to be a world fashion leader – UN report

AFRICA’S young, innovative, and growing population, a rising middle class, rapid urbanization, and increased government support are some of the factors fueling the African fashion sector, according to a new UNESCO report. The report, 'The Fashion Sector in Africa: Trends, Challenges, and Opportunities for Growth,' unveiled on October 26 during the 13th edition of the Lagos Fashion Week, shows that “the continent holds all the cards to become one of the next world fashion leaders.” “The potential is enormous, not only for the economy but also for young people’s inclusion, women’s empowerment, and for African culture to resonate globally,” Audrey…
Read More
Adidas and Puma eye chances in soccer’s fashion moment

Adidas and Puma eye chances in soccer’s fashion moment

SPORTSWEAR brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer's successful Women's World Cup. With celebrities like Kim Kardashian seen attending matches and wearing soccer jerseys, clubs too spy new merchandising opportunities. One Premiership team has hired a creative director to expand its apparel offering, while Adidas in September launched an "exclusively off-pitch" apparel collection for some of the big-name teams it sponsors. "The love-in between football and fashion is only just beginning," said Richard…
Read More
Izikhothane: a deeper history of a South African youth subculture where luxury items are trashed

Izikhothane: a deeper history of a South African youth subculture where luxury items are trashed

IN South Africa, a skhothane is a young, fashionably dressed black urban resident who engages in destructive conspicuous consumption. This involves regular get-togethers on weekends in which groups of izikhothane – most likely male teenagers – gather to compete in mock battles where luxury items are often destroyed. The name is derived from a word in the Zulu language, ukukhotha, meaning “to lick”, but in urban slang it means to boast. MTHOBELI NGCONGO, Lecturer in Communication Science, University of the Free State SIFISO MNISI, Senior Lecturer in Communications and Media, University of Johannesburg There’s no consensus about when exactly this…
Read More
Pioneering African fashion brand GALXBOY expanding their nationwide footprint

Pioneering African fashion brand GALXBOY expanding their nationwide footprint

GALXBOY, the trailblazing South African fashion brand known for its innovative designs and unique cultural fusion, is proud to announce its recent expansion into new cities, solidifying its commitment to captivating fashion enthusiasts across the nation. Founded in 2008, the youth fashion brand has experienced remarkable growth, opening its doors to the vibrant community of Cape Town at the V&A Waterfront last month and most recently launching in Emalahleni this past weekend. With a dynamic vision for the future, the popular streetwear brand is now setting its sights on Polokwane and Durban as the next destinations on its nationwide expansion…
Read More
The Kenyan entrepreneur turning fish waste into fashion

The Kenyan entrepreneur turning fish waste into fashion

WALKING along the shores of Lake Victoria in his home town of Kisumu, Newton Owino, a chemist, witnessed vast quantities of fish waste dumped by the fishing industry. So, in 2012, he took a leap of faith and established a business. "Every day, tonnes of fish skins were discarded and treated as waste. I saw an opportunity to turn this waste into something valuable and environmentally friendly. That's when I decided to explore the possibilities of fish leather,” the entrepreneur explained. Owino is the holder of a Bachelor of Science in Leather Chemistry from Pantnagar University, India. He also worked…
Read More
The power of needlework: how embroidery is helping South African women tell unspeakable stories

The power of needlework: how embroidery is helping South African women tell unspeakable stories

IN June 2020, three months after South Africa entered the first of a series of hard lockdowns to slow the spread of COVID, the country’s president Cyril Ramaphosa described men’s violence against women as a “second pandemic”. In the first three weeks of that lockdown the Gender Based Violence Command Centre, designed to support victims of gender-based violence (GBV), recorded more than 120,000 victims. Also in its 2019/2020 crimes statistics, the South African Police Services indicated that an average of 116 rape cases were reported each day. PULENG SEGALO, Chief Albert Luthuli Research Chair, University of South Africa While South…
Read More
House of BNG partners with Miss South Africa

House of BNG partners with Miss South Africa

HOUSE of BNG, one of South Africa's leading MCC brands, is thrilled to announce its continued partnership with the prestigious Miss South Africa pageant. The collaboration coincides with the launch of the exciting reality series "Crown Chasers," where Bonang Matheba, the owner of The House of BNG, will serve as a resident judge. The five-episode show is set to premiere on SABC 3 this Sunday, the 9th of July at 4 pm. ABOUT HOUSE OF BNG House of BNG is a leading luxury beverage brand founded by Bonang Matheba. The brand offers a range of premium sparkling wines, synonymous with…
Read More
Côte d’Ivoire: Cosmetic queen strikes gold

Côte d’Ivoire: Cosmetic queen strikes gold

27-YEAR-OLD Mouahié Kouassi is in a hurry to get to her cosmetics store in the upmarket suburb of Cocody in Abidjan, Côte d'Ivoire. She needs to urgently take stock of her inventory and review the sales from the previous week, as she's worried about a possible delay in stock deliveries. "Our production plant is undergoing renovation, and we have taken all necessary measures to ensure our products are still available in our commercial spaces. But I still need to confirm that we have enough remaining stock to fulfil client orders," she explains. Kouassi, who holds degrees in biological engineering and…
Read More
This cowhorn luxury jewellery brand with a Bugandan name is going global

This cowhorn luxury jewellery brand with a Bugandan name is going global

CHARLES WACHIRA, BIRD STORY AGENCY WHAT would a vice president at SC Johnson Business School at Cornell University in the United States, an interior design ambassador in New York, and an associate professor at America's first research university, have in common? Wamwari Waichungo is Vice President for Global Safety Assessment and Regulatory Affairs at SC Johnson, Patti Carpenter is based in New York City and is global trend ambassador for Maison et Objet, a prominent French trade fair for interior design, while Marlene Williams is Associate Professor at the Johns Hopkins University School of Medicine. The answer is that despite…
Read More