Streaming platforms in Africa and music artists are embracing live experiences
MUSIC streaming companies are increasingly taking music discovery beyond smartphones and playlists, creating physical experiences that bring artists and fans together as competition for Africa's fast-growing audience intensifies. Between July 15 and 26, 2026, Spotify transformed Nairobi's Heltz House into a 12-day Greasy Tunes residency featuring live performances, creator workshops, fashion showcases, podcast recordings, and fan meet-ups. The programme follows earlier Greasy Tunes editions in Johannesburg (2023) and Lagos (2025), with each installation adapted to local music cultures and audience habits. "Greasy Tunes brings the energy people experience on Spotify into a shared physical space," according to Agnes Opondo, Spotify's…
