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Serena retirement heralds sunset of sport’s golden era

Serena retirement heralds sunset of sport’s golden era

SUDIPTO GANGULY THE likely end of Serena Williams' tennis career has left the game staring at the beginning of the end of the sport's golden era, a dreaded prospect that has long been on the horizon. The American, who will turn 41 this month, bid an emotional goodbye to the U.S. Open with a third-round loss to Australian Ajla Tomljanovic on Friday, in what may have been the last singles match of her glittering career. Although Williams left the door slightly open on an unlikely comeback, her apparent departure - not unexpected, given Williams' struggles with form and injury in…
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Brand Serena will stay strong post-retirement

Brand Serena will stay strong post-retirement

THE end of Serena Williams's glittering tennis career will have little to no impact on the American's brand value and her earnings from endorsements could even surge post-retirement, industry experts have told Reuters. Williams announced this month that she would end her playing career, with the U.S. Open, which starts on Monday, likely to be her final tournament in the sport she has dominated for over two decades. Sportswear giant Nike has said it will continue to partner with the 40-year-old after her retirement and other major sponsors are likely to follow suit. "While Serena's on-court visibility will fade... I…
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