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Domestic Travel Boom: African airlines prepare for traffic surge

Domestic Travel Boom: African airlines prepare for traffic surge

OVER the next two decades, Africa’s jet fleet is projected to more than double to 1,550 aircraft - when Africa’s population is forecast to hit 2.17 billion, surpassing those of America, India and China combined, according to data from the International Air Transport Association. The growth will come on the back of significant growth in airline passenger numbers. IATA shows major airline markets in Africa had already outperformed their 2019 levels in terms of origin-destination (O-D) air passenger traffic by Q2 of 2023, thanks largely to domestic market recovery and outperformance. Nigeria recorded the highest growth in passenger numbers, adding…
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African countries in push to collect international tourism dollars

African countries in push to collect international tourism dollars

CONRAD ONYANGO, BIRD STORY AGENCY AFRICAN countries are pumping energy and resources into campaigns to woo international tourists, as arrival numbers close in on pre-COVID levels. Kenya’s Tourism Board (KTB) has expanded ‘The Real Deal’ a digital marketing campaign targeting global tourists with videos and banners showcasing the country’s diverse wildlife, culture and adventure activities. The campaign started in September with North America, the country’s source arrival market has been scaled to cover European countries- UK, France and Germany. “This is not only a very timely and relevant initiative but also an important part of our strategy for attracting visitation…
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