Beyond the assembly line: Inside Ford SA’s quiet century-long promise to South Africa
LONG before a single bolt is torqued onto a Ford Ranger at the Silverton Assembly Plant in Pretoria, Ford South Africa is already at work in communities that will never buy one of its vehicles — in classrooms teaching five-year-olds to read, in disaster zones where roads have washed away, and in rural villages where the nearest clinic is a taxi ride most families cannot afford. It is, says Neale Hill, President of Ford Motor Company Africa and Managing Director of Ford South Africa, precisely the point. For a company whose commercial future depends on convincing government and global executives…
