Hibiscus drink startups are empowering Senegalese entrepreneurs
ONE would struggle to find someone in Senegal who doesn’t like bissap. Extracted from white or red hibiscus flowers, the cooled infusion is sweetened with several spoonfuls of sugar and pineapple juice, rounded out with orange blossoms, and flavoured with vanilla extract and fresh mint. In the Dakar suburb of Keur Mbaye Fall, social entrepreneur Astou Sakho, a proud Senegalese woman, has taken bissap to the next level, transforming the simple drink into a resource for the socioeconomic empowerment of women across Senegal. Sakho sits at the helm of an economic interest group called And Takhouwou Sougnou Gokh (which in…
