Ethiopia’s viral dating show eyes Africa with Swahili and Pidgin dubs
THE afternoon sun slants through the floor-to-ceiling windows of Metasebia Yoseph’s office, casting a harsh glow on potted plants and vibrant abstract paintings that line the walls. The co-founder of D!NK Multimedia leans forward, her voice animated, as she recounts the journey of Latey: Looking for Love — a reality TV show that has upended Ethiopia’s cultural scene. Filmed in sleek Addis Ababa lounges, bowling alleys and ice-skating rinks — a far cry from Western clichés of coffee ceremonies — the show’s 10 female contestants navigate love, ambition, and societal expectations, all while racking up millions of YouTube views. Latey…
