Detty December started as a Nigerian cultural moment. Now it’s spreading across the continent – and minting money
EVERY December in Nigeria and Ghana, a giant party takes place, unfolding in a whirlwind of concerts, festivals, weddings, art shows, dress-ups, meet-ups and travel. Locals and diaspora West Africans returning from overseas come together to create Detty December, a festive event stretching from mid-December to the new year. Detty is a playful term for “dirty” in the regional Pidgin language, and “Detty December” is a term commonly believed to have been coined by Afropop star Mr Eazi in 2016. It means letting loose and indulging in some fun and revelry. Major events headlined by local and international music stars…
