Africa music revenues record over 30% growth
BIRD STORY AGENCY THE viral nature of African tunes is not only creating a broader audience for African artists but also unleashing an unprecedented revenue boom. The fastest-growing market region in 2022 was Sub-Saharan Africa, according to a new report. Growth in the region, which recorded a 34.7% rise in music sales, was largely driven by a booming music market in South Africa, where sales were up by more than 30% year-on-year. This is according to a report by the International Federation of the Phonographic Industry (IFPI), which represents over 8000 record company members worldwide, including all three major labels,…
