Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity
HIS name is Khabane Lame, but he is known worldwide as Khaby Lame. Born in Dakar, Senegal, he is the most followed content creator on TikTok. He became famous for video clips in which he reacts to absurd “life hack” videos with a blank, slightly annoyed face, showing the hack wasn’t needed. At the time of writing, he has over 160 million followers: a world record achieved without uttering a single word. In January, he sold his brand rights for nearly US$1 billion. But there’s another dimension to his story that the western media rarely mentions: Khaby Lame is a…
