Just as other much-loved brands – ranging from appliances, foodstuff and beverages to clothing lines and footwear – have become household names in South Africa, Mitsubishi has, over more than five decades, entrenched itself in the local culture by providing products that local buyers can identify with and aspire to. In the process, it has established a base of customers that appreciate the core values of performance, quality, reliability and durability that the brand represents. With a number of instantly recognisable nameplates in its stable, Mitsubishi Motors South Africa (MMSA) continues to appeal to buyers in the leisure market who…