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Celebrity Somizi good for business


A collaboration with mega South African influencer and celebrity Somizi Mhlongo-Motaung has become an instant boost to the business of entrepreneur Theo Baloyi, the brains behind the local shoe brand Bathu.

Barely 24 hours after the launch of a specially designed shoe for Somizi – BathuXSomizi – Bathu sold over 30 pairs. The buyers were Somizi’s friends.

And the celebrity took to social media to celebrate the purchase. “Friends like this are a blessing … two of my close friends just bought 30 and 10 pairs of my #bathuxsomizi pairs for their staff members… at full price…sneakers are available at all @ bathu_sa stores nationwide at R1800 per pair… Thanks for making this a success.


The special Somizi-branded shoe line was launched in Johannesburg on Valentine’s Day.

Bathu, which was launched in 2015, has grown in leaps and bounds, with Baloyi opening 16 stores across SA. 

By The African Mirror