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Beyoncé and Adidas to release second IVY PARK collection


NINE months after the successful sold-out collection between first-time collaborators Beyoncé’s IVY PARK and Adidas, the two brands are returning with a sophomore collaboration for the spring/summer season. 

The German athletic brand announced last year that they and Beyoncé’s IVY PARK label would be joining forces to create a sneaker range that many feel would arguably be the biggest sneaker signing since Kanye announced and dropped his Yeezy range with Adidas. 

Beyoncé’s collaboration with Adidas was undoubtedly a success with her first solar orange/maroon-themed collection selling out in the beginning of 2020, after being on sale for no more than a week. 

A look from Beyoncé’s first IVY PARK x Adidas collection from January 2020. Picture: Instagram 

The first collection featured four footwear options as well as various versatile apparel pieces that were sold out within minutes both on Adidas’ website and in their physical stores. 

Their second collaboration sees the R&B songstress returning with a Hi-res yellow and green colour palette seen in four options of footwear ranging from $120 to $200. 

The pack of four is headlined by an ultra-bright IVY PARK Ultra BOOST OG, another offering of the striking Nite Jogger in two shades of green, two tonal versions of the suede-finish Forum sneaker – both mid and low, and a simple design of the gum-soled Supersleex 72. 

Adidas x IVY PARK ULTRA BOOST OG 4.0. Picture: Adidas

Adidas x IVY PARK Supersleex 72. Picture: Adidas

The collection is set to drop on October 30th. It is available for preview on the Adidas website.

IVY PARK x Adidas Nite Jogger. Picture: Adidas

IVY PARK x Adidas Nite Jogger. Picture: Adidas

IVY PARK x Adidas Forum Low sneaker Picture: Adidas

By The African Mirror