MPHO RANTAO
BRITISH fashion giants Burberry, have decided to mix sports and fashion together for a good cause with the launch of their new campaign, in partnership with successful England and Manchester United forward Marcus Rashford MBE.
The fashion label the campaign was inspired by the youth in Britain and around the world and it is used to promote the ideas of dreaming big and being fearless in society.
The inspiration by the youth for the brand is largely linked to the efforts of the 23 year-old football star, who has successfully petitioned the British government to supply poor children with free meals over the holidays, due to the economic constraint brought on by the coronavirus pandemic.
Burberry added that along with their campaign, the brand has pledged to support the ‘voices of tomorrow’ towards building a better future, by joining forces with other international charities that support young people across the world.
In the brand’s latest campaign – and Rashford’s first – the footballer is photographed by Rafael Pavarotti wearing a puffer jacket with Burberry’s signature tartan print over their trademark classic cream trench coat.
Other looks for the campaign shows the Manchester United striker in a dapper tartan jacket with black trousers, and an ensemble of a blue suit, complimented by a pale blue shirt, dark tie and a small tan satchel.
“Burberry is THE British brand with strong ties to the North of England, which is really important to me,” Rashford said.
He added; “It is very rare that I partner in a formal capacity, but what Burberry was offering was different. Burberry shared my vision in bettering local communities through investment into youth centres, which play a pivotal role in the childhood of many, especially in under-privileged areas. We are all products of our community and youth centres offer children in those local communities stability and consistency to succeed at anything they put their minds to.
“Youth centres have suffered financially due to the global pandemic and closing them is loing the heart of the community. Burberry have led with action rather than words and the impact of this move will be felt for generations to come. I’m thrilled with the outcome and proud to call Burberry my partner.”
