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Meet Vogue China’s 27-year-old editor Margaret Zhang

MPHO RANTAO

VOGUE China has made a historic appointment of its youngest ever editor-in-chief, Margaret Zhang.

Zhang is an Chinese-Australian fashion blogger who rose to the top of the influencer market with her ingenious looks captured on the streets of Sydney, gaining iconic status for her eclectic, street style in the media. 

The fashion blogger’s new role sees a massive shift in Vogue’s leadership from a generational perspective – as a young editor in a role for Vogue that has been held by veteran fashion figures such as Anna Wintour, the editorial fashion giant’s new announcement follows the shift led by the likes of British Vogue’s Edward Enninful and Vogue Arabia’s editor Manuel Arnaut. 

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Margaret Zhang is a fashion figure who grew up in the digital era, becoming a native of content creation for online consumption when she first started her blog, Shine by Three, in 2009 at 16 years-old. 

Vogue editor-in-chief and global editorial director and Condé Nast global chief content officer, Anna Wintour commented on how delighted she was at Zhang’s appointment. “Her international experience, exceptional multi-platform digital expertise, and wide-ranging interests are the perfect combination to lead Vogue China into the future.”

Margaret Zhang’s new journey with the magazine is considered to be a smart strategic move in the hopes of gaining more followers for Vogue China.

“Vogue has such a legacy, with over 125 years—in the States, at least—of significant cultural gravity”, Zhang told Vogue. “This new role is an incredible opportunity to combine my background, my skills and my interests.”

“I think Vogue China has an immense platform to communicate about those individuals not only to the world but to its own citizens. There’s a huge opportunity to champion local talent—in film, music, and the fine arts, in addition to fashion—and bring it to a global stage because it’s such a recognizable brand and so trusted.”

Zhang’s resume is quite extensive, with her bio including roles such as model, film director, creative director, photographer, stylist and writer. 

She has submerged herself extensively within the fashion network, both with her own personal actions on her Instagram page and blog, and through a consulting company,  cofounder of Background, a global consultancy company she had co-founded that specialises in the hybridity of western and Chinese cultures with major companies like Moncler, Mulberry and Youtube.

“Gone are the days, in many ways, that you could just have, you know, a nameless, voiceless face in a fashion editorial,” she said. “People want to understand, okay, what value are they adding? What opinions do they hold? And how can I really relate to that?”, she continued in relation to her new role as being a face that readers can become familiar with.  

Zhang added: “I think everyone who appears in Vogue China should be someone people can look up to in a really substantive way and who are driving innovation, regardless of what industry they’re in.”

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By The African Mirror

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