Basketball’s influence in Africa is growing, latest NBA data shows
FROM growing live game viewerships to a surge in social media numbers and an increase in merchandise sales, a new NBA Africa report shows a growth in the number of Africans interested in basketball. According to Silalei Shani, a basketball commentator and former Kenya basketball team captain, “What is happening now is that the basketball audience is connecting more and can be measured because of central areas of interest and at large scale basketball events that have come up in recent years, such as the BAL.” “Credit has to go to social media, marketing and content creators. Basketball content is…