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Dance off: Why are Black TikTok creators going on strike?

Dance off: Why are Black TikTok creators going on strike?

SHARON KIMATHI BLACK dance creators are boycotting TikTok on the grounds that their viral routines are being co-opted by white social media influencers without credit or compensation. How did the strike start and what steps could the Chinese video app take to meet the demands of those protesting? How did we get here? TikTok is a social media app that hosts short musical clips ranging from three to 60 seconds where people lip-sync, perform skits, take on challenges and perform dance routines. Top-performing creatives use the app to gain followers and become ‘influencers’ which can lead to lucrative opportunities in…
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