SETTING global health targets, which is often done by multinational organisations, such as the United Nations or World Health Organisation (WHO), is commonly used to improve health outcomes. For example, the United Nations target to improve access to treatment for HIV has resulted in many more people receiving the treatment that they need, which has saved lives. JUSTINE INA DAVIES, Professor of Global Health, Institute for Applied Research, University of Birmingham DAVID FLOOD, Research Fellow, University of Michigan JENNIFER MANNE-GOEHLER, Research Fellow in Medicine, Harvard University SANJAY BASU, Director of Research, Center for Primary Care, Harvard Medical School Now, the…