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West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

EVERY few weeks global fast fashion brands mass produce their latest clothing, pumping out garments to be sold around the world. There is growing criticism that it’s socially irresponsible to produce such large volumes of clothes so often. It leads to surplus and waste that takes a toll on the environment. And by requiring new styles so often it also stifles designers’ creativity in an industry that thrives on it. Sustainable fashion means clothes being produced and consumed in ways that are socially responsible. However, the conversation about sustainable fashion has centred mainly on the Western and Asian fashion industries.…
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Alphadi, top African fashion designers, creatives dazzle in London

Alphadi, top African fashion designers, creatives dazzle in London

PATRICK NELLE, BIRD BORN Sidahmed Seidnaly,  the designer and creative best known as Alphadi has been leading the charge since the 1980s for the global recognition of African creatives, especially fashion designers.  Having just attended the opening of an unprecedented African fashion exhibition at London’s Victoria&Albert museum in early July, bird story agency caught up with Alphadi en-route to his next event.  “I am going to Morocco now for a ceremony, and then I will fly to Niger. This is my life as an activist who has committed his existence to defend African creatives and to struggle for their worldwide recognition,”…
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Meet Africa’s eco warrior fashion designer

Meet Africa’s eco warrior fashion designer

TONY VINYOH “HAVING conversations with makers, creating memories and passing on, picking quality over quantity, (that) will help us in the fight against fast fashion,” is what Liz Ngwane says the buying and wearing of clothing should all be about. Value, Ngwane insists, lies in the story that a dress starts - and continues - to tell. In a world where fashion fads can last only days and where ordering new garments is as easy as picking up a phone, this Cameroonian fashion designer is ready to take on an industry, no matter how tough that road might be. But…
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