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Farmfluencers: Social media boost for farmers

Farmfluencers: Social media boost for farmers

BIRD STORY AGENCY FRANCIS Muiruri, a 31-year-old Kenyan farmer, has found a new income stream on social media; selling information. As a digital consultant, he advises other farmers on successful service delivery on the farm. "I have been practising pig farming for 10 years and poultry farming for close to three years. I engage with current and potential farmers on Facebook and YouTube, and about three months ago, I joined Tik Tok. I have got a lot of exposure there," he explained. Despite living with a disability, the Thika-based, mixed-crop farmer appreciates the platform's role in commercializing his farming business.…
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