Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, and Youtube. By using the website, you consent to the use of cookies.

Music streaming in South Africa – new survey reveals musicians get a raw deal

Music streaming in South Africa – new survey reveals musicians get a raw deal

MUSICIANS worldwide have been placing their tracks with global streaming platforms such as Spotify for many years. South African musicians, however, have reported only sparse earnings from streaming music online. When our 2020 survey revealed this, we wondered if part of the reason was inexperience. At the time, COVID lockdowns had made live performances impossible, driving many South African musicians to try what looked like an alternative revenue stream. In 2022 we broadened and deepened that research. And we discovered that earnings from music streaming remained poor. Further, major international studies were also now demonstrating the same earnings trend everywhere.…
Read More