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Africa’s streaming wars

Africa’s streaming wars

CONRAD ONYANGO, BIRD STORY AGENCY THE recent entry of streaming service, Disney+ into the African market is the clearest indication yet that multinational players are now looking to the continent as an important area of growth. Africa is largely an undeveloped subscription video-on-demand (SVOD) market but has high prospects for growth, driven by a rising number of subscribers - mostly a youthful and tech-savvy population that is also on the rise. Similarly, more local service players are entering the market as incumbents set out aggressive expansion plans and content strategies to tap the market. All these developments are igniting fierce…
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South Africa’s romcom revolution and how it reimagines Joburg

South Africa’s romcom revolution and how it reimagines Joburg

NETFLIX went live in South Africa on 6 January 2016. The arrival of the subscription-based content streaming service was a game-changer for the country’s film and television industry, as it had been for other countries. PIER PAOLO FRASSINELLI, Professor, Communication and Media Studies, University of Johannesburg At about the same time – in 2015 and 2016 – there was another turning point for South Africa’s film industry: the arrival of a new, commercially successful genre, the black romantic comedy. For the first time, the country’s black filmmakers were able to make an impact at the box office – and go…
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Kenyan gospel and Nigerian Hausa songs win streaming service Mdundo new users

Kenyan gospel and Nigerian Hausa songs win streaming service Mdundo new users

EDWIN WAITA WHEN Danish national Martin Nielsen moved to Kenya to work with a venture capital firm, he quickly switched gears after spotting an opportunity in streaming music and selling downloads. Fast forward eight years and the Kenya-based company he co-founded and now leads, Mdundo, is listed on the Danish stock market and is posting rapid growth in users in the African markets it serves. Africa has been attracting international audio streaming firms like Sweden's Spotify and Apple Music, keen on capitalising on growing internet users and rising demand for legal content. "The market is getting bigger," Nielsen told Reuters.…
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