EACH year on 31 May, the World Health Organisation (WHO) hosts World No Tobacco Day. The day aims to spread awareness about the risks of tobacco use and to encourage governments to implement effective tobacco-control policies. This year’s theme challenges current smokers to “Commit to Quit”. SAM FILBY, Research Officer, Research on the Economics of Excisable Products,, University of Cape Town CORNÉ VAN WALBEEK, Professor at the School of Economics and Principal Investigator of the Economics of Tobacco Control Project, University of Cape Town The health benefits of quitting smoking are well-documented. Smokers who quit smoking can avoid premature death,…