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Apr
10
2024
By Mpho Rantao
Fluence Africa Festival empowers micro creators 

Fluence Africa Festival empowers micro creators 

CULTURE
ACCORDING TO IT Web, the creator economy is set to top R 689 million by 2027. The social media landscape is witnessing a meteoric rise in the influencer marketing industry.  This shift in consumer behaviour has opened a golden door for brands. Forecasts predict continued explosive growth in influencer marketing, with businesses projected to allocate a significant portion of their marketing budgets to partner with these social media stars.  Fueled by the ever-growing user base on platforms like Instagram, YouTube, and TikTok, influencers are no longer just personalities, and brands have responded to the growth with projections of marketing budgets…
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Apr
04
2024
By Mpho Rantao
Thandiswa Mazwai’s makes Tiny Desk concert dream debut

Thandiswa Mazwai’s makes Tiny Desk concert dream debut

LIFESTYLE, ARTS AND ENTERTAINMENT
South African music fans rejoiced when legendary Thandiswa Mazwai, a powerhouse vocalist and champion of kwaito music, graced the stage (well, desk) for NPR's beloved Tiny Desk Concert series.  Premiering on YouTube on April 1, 2024, Mazwai's Tiny Desk set signifies a pivotal moment, not only for the singer but also for the global music community eagerly acquainting themselves with her sounds and performance style in this intimate setting. Mazwai follows a growing list of African artists from across the continent being honoured and platformed on the American YouTube channel. These names include the late Oliver Mtukudzi, Benin’s Angelique Kidjo,…
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Mar
30
2024
By Mpho Rantao
Nissan commits to Formula E GEN4

Nissan commits to Formula E GEN4

MOTORING NEWS
NISSAN has announced its commitment to the ABB FIA Formula E World Championship until at least 2030, reinforcing its Ambition 2030 electrification plans. From Season 13 (2026/27) to Season 16 (2029/30), FE's GEN4 technology will be the most advanced yet, cementing the series' status as the world's most innovative laboratory for electric mobility solutions. Nissan Formula E Team managing director and team principal Tommaso Volpe signed the official registration document for car manufacturers in the FIA Formula E World Championship for Seasons 13 (2026/27) to 16 (2029/30). He was present with FIA Senior Circuit Sport Director Marek Nawarecki and FE…
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Mar
18
2024
By Mpho Rantao
São Paulo heats up with dramatic win for Sam Bird

São Paulo heats up with dramatic win for Sam Bird

MOTORING NEWS
FORMULA E returned from a month-long break and travelled to Brazil for the fifth round of the world championship. Sam Bird celebrates towards the podium of the 2024 São Paulo E-Prix. Picture: Supplied São Paulo, a city with a rich motorsport heritage, was electrified as it geared up for the adrenaline-pumping race that brought feisty competition and flying front wings.  NEOM McLaren’s Sam Bird stormed to win the race, a tough battle against Jaguar TCS Racing’s Mitch Evans that carried after the second safety car right until the end of the race 34-lap race.  Evans and Bird engage in a…
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