Content monetisation to empower women entrepreneurs in Africa
WOMEN entrepreneurs, who dominate Africa's Small and Medium Enterprise (SME) sector and creator economy, are poised to benefit significantly as digital entertainment platforms and social networks expand to include powerful tools for entrepreneurship and e-commerce. In the last week of January, TikTok, known for its short-form entertainment videos, launched its 'For Business' services in Kenya, its third market in Africa, following South Africa and Nigeria. Previously, YouTube and X were the only platforms sharing advertising revenues with creators in Africa for a long time. However, by the end of 2024, Meta had rolled out features that allow creators in 12…
