Coca-Cola in Africa: a long history full of unexpected twists and turns
A new book called Bottled: How Coca-Cola Became African tells the story of how the world’s most famous carbonated drink conquered the continent. It’s a tale of marketing gumption and high politics and is the product of years of research by critical writing lecturer Sara Byala, who researches histories of heritage, sustainability and the ways in which capitalist systems intersect with social and cultural forces in Africa. We asked her some questions about the book. SARA BYALA, Senior Lecturer in Critical Writing, University of Pennsylvania What do you hope readers will take away? There are three main takeaways. The first…
