Basketball Africa League adds top brewer to its growing sponsor roster
AFRICA’S premier men’s basketball competition, BAL has added another major sponsor to its roster, as AB InBev’s Michelob ULTRA, a leading beer brand, expands its global partnership with NBA. The deal, announced on Thursday, will make Michelob ULTRA the exclusive and worldwide Official Beer Partner of the NBA and its affiliated leagues and events, including BAL –– a joint initiative between the NBA and the International Basketball Federation (FIBA). Michelob ULTRA’s marketing partnership with the BAL will start with its fourth season in 2024, serving as a presenting partner for select NBA Global Games and will have an expanded on-court…
