AFRICAN MIRROR REPORTER
THE ever-so-popular award-winning reality television series is making its way to the Nigerian capital for a new instalment of ‘The Real Housewives of Lagos’.
Distributed internationally by NBCUniversal Formats, a division of Universal Studio Group, The Real Housewives of Lagos (RHOL) will be the first Nigerian instalment of the franchise, making it the third adaptation in Africa after The Real Housewives of Durban (RHOD) and The Real Housewives of Johannesburg (RHOJ).
“We’ve seen audiences across Africa devour The Real Housewives of Johannesburg and The Real Housewives of Durban,” says Candice Fangueiro, Showmax’s head of content.
Ahead of its season 2 release, RHOD broke records when it launched on the African streaming service, Showmax, in January 2021.
The reality series has since been launched in 50 other countries across Africa through Showmax and was launched in 27 countries internationally across 27 countries including the UK, Ireland, Canada, Singapore, the Philippines, Netherlands, France, Germany and Spain through Hayu.
Apart from the franchise adaptations in Africa and North America, other adaptations have been filmed in the locations of Athens (Greece); Cheshire (England); Auckland (New Zealand); and Sydney (Australia).
“The Real Housewives franchise lends itself to localisation and we know our audience is going to love seeing the show reinvented Naija-style.
We can’t wait to show the continent – and the world – another side of Lagos, with all the drama, high fashion and luxury you’d expect from The Real Housewives franchise,” Fangueiro added.
“We are so proud to build on the international success of The Real Housewives of Johannesburg and Durban with our partner Showmax,” added Ana Langenberg, SVP, Format Sales & Production, NBC Universal International Formats.
“The vibrancy of Lagos and its rich culture, fashion and opulence makes for the perfect setting for the show. We also can’t wait to see the second season of Durban come to life and deliver fans all over the world even more extravagance and entertainment.”
According to Glamour, RHOL will be produced by Let it Rain Films and Livespot 360, and will be released on Showmax along with the season 2 of The Real Housewives of Durban in early 2022, and will be available in 40 countries.
The Real Housewives of Lagos will be Showmax’s second original reality series produced and set in Nigeria, following from the success of Big Brother Naija season 5 winner Lekan Agbeleshe’s reality show, I Am LAYCON, which set a Nigerian first-day record for Showmax when it was launched in 2021.
