AFRICAN MIRROR REPORTER
THE declaration of national lockdowns by governments across the continent, in response to the COVID-19 pandemic, has restricted the movements of people and increased their online presence on platforms like Youtube, Instagram, Tik Tok and Facebook.
They flocked by the masses to the digital platforms has led to upcoming black influencers and creatives upping their games considerably and doing new things to attract and keep their followers.
As the list of international black artists and influencers continues to grow, AFRICAN MIRROR highlights some of the interesting names who are slaying in the beauty industry.
Dimma Umeh is a Nigerian beauty, fashion and lifestyle blogger. Umeh’s Youtube presence has existed since 2012 and to date has around 345 000 subscribers.
Youtube: Dimma Umeh
Cynthia Gwebu is a South African beauty, fashion and lifestyle blogger with quite a presence in the South African online influencer community.
The founder behind conversation group ‘The Next Chapter’, is popular for her luxe and everyday beauty looks, while holding events for conversations on digital entrepreneurship and black business women.
Gwebu has been on Youtube since 2014 and has 39 600 subscribers.
Youtube: Cynthia Gwebu
Jackie Aina is a Nigerian beauty, fashion and lifestyle influencer based in the United States.
Aina is famous for her witty Youtube videos, calling for more media representation of people of colour, and for collaborating with popular beauty brands such as Anastasia Beverly Hills, Sephora and Too Faced beauty.
Aina began her journey on Youtube back in and to date has over 3.44 million subscribers.
Youtube: Jackie Aina
Nyma Tang is an American beauty blogger, who is originally from South Sudan.
After joining Youtube in 2013, Tang’s fan base has grown excessively due to her short and impactful videos, where she looks at makeup brands that have shades that will work for the darkest skin tones.
Her channel to date has over 1.2 million subscribers.
Youtube: Nyma Tang
Kenyan Joanna Kinuthia joined the beauty influencer world after making the decision to leave her 9-5 job in 2017, to start a full-time career in Youtube creation.
Kinuthia left her day job just a few weeks after being hired, but her dedication to her beauty and lifestyle channel, led her to start her own cosmetics line ‘Joanna K Cosmetics’ and to date has over 126 000 subscribers.
Youtube: Joanna Kinuthia
Like Jackie, Nyma and Dimma – Mihlali is no stranger to beauty influencer lists and is one of South Africa’s popular beauty and lifestyle vloggers on Youtube. Her first appearance was in 2015.
Ndamase is also known for her interactive Twitter conversations, jaw-dropping Instagram content, and for her foundation – Siyasizana Foundation.
To date Ndamase has over 240 000 subscribers.
Youtube: Mihlali Ndamase
South African Rushana Isaacs is a professional make-up artist based in Cape Town.
Isaacs is popular for her Youtube makeup tutorial videos, which has included brands like MAC, Kim Kardashian’s make-up brand KKW, Maybelline and Huda Beauty.
Her Youtube fan base has grown to over 81 000 subscribers since 2015 and she has accrued over 5 million views since her first video.
Youtube: Rushanaisaacs Makeup