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African beauty Influencers to start following


THE declaration of national lockdowns by governments across the continent, in response to the COVID-19 pandemic, has restricted the movements of people and increased their online presence on platforms like Youtube, Instagram, Tik Tok and Facebook.

They flocked by the masses to the digital platforms has led to upcoming black influencers and creatives upping their games considerably and doing new things to attract and keep their followers.

As the list of international black artists and influencers continues to grow, AFRICAN MIRROR  highlights some of the interesting names who are slaying in the beauty industry.


Dimma Umeh

Dimma Umeh. Source: Youtube

Dimma Umeh is a Nigerian beauty, fashion and lifestyle blogger. Umeh’s Youtube presence has existed since 2012 and to date has around 345 000 subscribers.

Instagram: @dimmaumeh

Youtube: Dimma Umeh

Twitter: @Dimmaumeh

Cynthia Gwebu

Cynthia Gwebu. Source: Instagram

Cynthia Gwebu is a South African beauty, fashion and lifestyle blogger with quite a presence in the South African online influencer community.

The founder behind conversation group ‘The Next Chapter’, is popular for her luxe and everyday beauty looks, while holding events for conversations on digital entrepreneurship and black business women.

Gwebu has been on Youtube since 2014 and has 39 600 subscribers.

Instagram: @cgwebuofficial

Youtube: Cynthia Gwebu


Jackie Aina

Jackie Aina. Source: Instagram

Jackie Aina is a Nigerian beauty, fashion and lifestyle influencer based in the United States.

Aina is famous for her witty Youtube videos, calling for more media representation of people of colour, and for collaborating with popular beauty brands such as Anastasia Beverly Hills, Sephora and Too Faced beauty.

Aina began her journey on Youtube back in and to date has over 3.44 million subscribers.

Instagram: @jackieaina

Youtube: Jackie Aina

Twitter: @jackieaina

Nyma Tang

Nyma Tang. Source: Youtube

Nyma Tang is an American beauty blogger, who is originally from South Sudan.

After joining Youtube in 2013, Tang’s fan base has grown excessively due to her short and impactful videos, where she looks at makeup brands that have shades that will work for the darkest skin tones.

Her channel to date has over 1.2 million subscribers.

Instagram: @nymatang

Youtube: Nyma Tang

Twitter: @NymaTang

Joanna Kinuthia

Joanna Kinuthia. Source: Instagram

Kenyan Joanna Kinuthia joined the beauty influencer world after making the decision to leave her 9-5 job in 2017, to start a full-time career in Youtube creation.

Kinuthia left her day job just a few weeks after being hired, but her dedication to her beauty and lifestyle channel, led her to start her own cosmetics line ‘Joanna K Cosmetics’ and to date has over 126 000 subscribers.

Instagram: @joannakinuthia

Youtube: Joanna Kinuthia

Twitter: @kinuthia_joanna

Mihlali Ndamase

Mihlali Ndamase. Source: Instagram

Like Jackie, Nyma and Dimma – Mihlali is no stranger to beauty influencer lists and is one of South Africa’s popular beauty and lifestyle vloggers on Youtube. Her first appearance was in 2015.

Ndamase is also known for her interactive Twitter conversations, jaw-dropping Instagram content, and for her foundation – Siyasizana Foundation. 

To date Ndamase has over 240 000 subscribers.

Instagram: @mihlalii_n

Youtube: Mihlali Ndamase

Twitter: @Mihlalii_n

Rushana Isaacs

Rushana Isaacs. Source: Instagram

South African Rushana Isaacs is a professional make-up artist based in Cape Town.

Isaacs is popular for her Youtube makeup tutorial videos, which has included brands like MAC, Kim Kardashian’s make-up brand KKW, Maybelline and Huda Beauty.

Her Youtube fan base has grown to over 81 000 subscribers since 2015 and she has accrued over 5 million views since her first video.

Instagram: @rushanaisaacs

Youtube: Rushanaisaacs Makeup

Twitter: @makeupbyrushana

By The African Mirror