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Beyoncé preps fans for #IcyPark


MONTHS after dropping the second collection with Adidas for Ivy Park, R&B singer Beyoncé is back with more, thrilling fans with shots of her upcoming third drop with Adidas. 

Beyoncé’s athleisure brand teased their third drop, titled #IcyPark, by taking fans to the snow slopes with a collection inspired by winter wear, featuring the faces of model Hailey Bieber, rapper Gucci Mane, and fellow R&B singer Kaash Paige.

The brand posted a teaser video on Instagram showing a collection of sneakers, logo-adorned faux-fur coats, and reflective jackets all against a gorgeous backdrop of snow-capped, wintry mountaintops that resembled the northern hemisphere’s winter season.

The singer is seen posing on a ski lift wearing a white ensemble that included a shapewear-inspired bodysuit, matching leggings, platform sneakers, elbow-length mittens, and a floppy fur ski hat. 

Picture: Instagram/ivypark

Hailey Bieber is seen posing atop a shearling-lined magenta SUV wearing the same pink shade set of a long-sleeve crop top, matching biker shorts, white platform sneakers, and a knit beanie. 

Bieber also posed in another image wearing a brown ensemble of a bralette, an A-line skirt, and a jacket all matching with Ivy Park’s signature print.

Beyoncé is captured against the customised pink SUV with her hair in a high ponytail, displaying her taut body in a magenta shade matching outfit of leggings and a long-sleeve crop top. 

Rapper Gucci Mane is caught facing the camera in an ivory-coloured Ivy Park sweatsuit, high-top sneakers, a ribbed knit beanie, and his signature collection of bling. 

Ivy Park is well known for releasing collections which sell out in minutes on digital platforms and in physical stores. The date for the upcoming release between the brand and Adidas is yet to be announced. 

By The African Mirror