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Audi connect transforms vehicle into digital hub


Audi is set to introduce technology that will bring real-time online connectivity to the driving experience with a host of features linking the car, driver and environment via the smartphone. 

The motor vehicle manufacturer has announced the imminent arrival of Audi Connect, software that provides full integrated in-car connectivity, transforming the vehicle into a digitally connected hub for the driver. Audi Connect will be introduced with the new A4 model.

Audi South Africa says that the new software takes the comfort and enjoyment of driving to a whole new level, by providing a range of infotainment, entertainment, remote safety and service functions.

The technology focuses on integrating the structures that use online connectivity with the vehicle, to provide real-time information and multiple digital functions. This includes delivering internet services to the car via an embedded sim – installed directly into the vehicle –  and used through the myAudi app. 

“When inside the vehicle, the Audi MMI (multimedia interface) and Audi virtual cockpit becomes the mechanic of use. myAudi app is the central nervous system for Audi connect and allows digital access to the vehicle, anywhere and at any time.  It is through this point that the driver can access important vehicle information, manage data and configure and set up certain services. Once activated, the app connects the vehicle with the driver’s everyday life. At any time and from anywhere, the driver will be able to call up real-time information about the vehicle and keep an eye on the fuel level, range, service appointments, warning messages and other functions,” says Audi.

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A few of the infotainment and Car2X services of Audi connect will include:

  • Infotainment services will offer real-time information for navigation and infotainment. Live and integrated Google Earth navigation and traffic information allow the driver to easily plan trips through the myAudi app and send destinations and routes directly to the vehicle. Live information around points of interests, traffic information and weather updates are also included.
  • Safety and services features will support the driver in the event of damage, breakdown or minor accidents. Notification of when a service is due is also integrated into the functionality.
  • Security & Convenience services will include remote functions (model-dependent) that network the vehicle with the smartphone. This will allow the vehicle to be protected against unauthorised access, giving the driver control of selected vehicle functions by conveniently using the myAudi app. A vehicle status report for information like the oil or fuel levels, mileage or service intervals are easily viewed on the smartphone

Audi believes the software will also save time, relieve the driver of unnecessary stress and enable a more relaxed and safe driving experience.

“As part of the brand’s approach towards digitalisation and innovation, Audi believes that the introduction of Audi connect and its app-driven functionality, will turn the new Audi A4 into a constant connection hub while effortlessly integrating with the customers’ digital lives. This makes for the highest possible safety and comfort with the latest cross-linking technology and a suite of infotainment options.”

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By The African Mirror