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Zambians win big with Isuzu

ZAMBIA has 25 new Isuzu drivers.

Twenty-five lucky Zambians who participated in a competition ran by Shoprite Zambia and Isuzu, have driven away with brand new, bright red  Isuzu D-MAX pickups. 

The competition, ran in Shoprite’s 37 branches in Zambia, was to celebrate the supermarket chain’s 25th birthday in the country.

The 25 lucky winners were selected out of the more than one million Zambians who entered the competition. The high number of entries made the competition the best participated Shoprite Promotions in 15 African countries, in which Shoprite operates.

According to Isuzu Action Auto Limited Zambia dealer principal, Michael Bentley, the dealership has enjoyed a valuable partnership with Shoprite over the years. 

The Africa Super Markets Group Zambia has been a large fleet owner of Isuzu in Zambia since 2009. “The group currently has 24 Isuzu pick-ups in the Shoprite Fleet, with another 16 units between OK Furniture, Computicket and Freshmark. When Shoprite announced they were looking for vehicles for their 25th birthday anniversary celebration campaign earlier this year, we did not hesitate to contact them and ask them to consider the ISUZU D-MAX Single Cab,” said Bentley.

The Isuzu D-MAX Fleetside Single Cab remains one of best-selling models in Zambia and has retained its popularity for a number of years. 

Bentley said the dealership received an increase in enquiries from consumers who had seen the vehicles on display at the various stores during the Shoprite birthday promotion. 

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The vehicle handover event to the winners was hosted by Action Auto Isuzu in conjunction with Shoprite.

By The African Mirror