LALIGA has partnered with global marketing technology company, Upstream, on LaLiga Premium, a fan-focused online portal with exclusive LaLiga content for African mobile phone users.
The new partnership will allow mobile network operators to tap into the rapidly growing popularity of LaLiga across Africa by providing subscribers with access to unique and exclusive content and features.
LaLiga Premium will also be available in multiple languages and part of its content is available through feature phones as well.
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