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Beyoncé and Adidas to release second IVY PARK collection

Beyoncé and Adidas to release second IVY PARK collection

MPHO RANTAO NINE months after the successful sold-out collection between first-time collaborators Beyoncé’s IVY PARK and Adidas, the two brands are returning with a sophomore collaboration for the spring/summer season.  The German athletic brand announced last year that they and Beyoncé’s IVY PARK label would be joining forces to create a sneaker range that many feel would arguably be the biggest sneaker signing since Kanye announced and dropped his Yeezy range with Adidas.  Beyoncé’s collaboration with Adidas was undoubtedly a success with her first solar orange/maroon-themed collection selling out in the beginning of 2020, after being on sale for no…
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