POPULAR lingerie brand Savage X Fenty has made headlines after announcing their breast cancer awareness campaign, featuring black breast cancer survivors.
The brand made the announcement of their campaign through their social media pages, on which stories of the breast cancer survivors, with images of them wearing a capsule collection that will benefit a charity founded by the Clara Lionel foundation – an organisation that Rihanna founded in 2012.
According to a press statement, Savage X Fenty will donate up to $250 000 to help fund research and support Black people diagnosed with breast cancer.
“The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme”, model Ericka Hart told CNN style.
The campaign spotlights three empowering Black women – Nykia Breon, Cayatanita and Ericka Hart – who have survived breast cancer. Set against a soft pink fabric backdrop, the three survivors pose in their favourite styles for portraits, wearing items that are all available on Savage X Fenty’s online shop.
“I know now that Black women will be heard in regards to our health and our healing”, Hart says. “I hope these images convey to you that there’s work to do and that starts with listening to young women who look like me”.