Conquering the world of ride hailing in the Horn of Africa
AS the capital of a country with one of the highest economic growth rates in the world, Addis Ababa can be a difficult commute. Ethiopian Prime Minister Abiy Ahmed said in February that the country's economy would grow by 10.2 percent in the fiscal year, and with the capital's population expected to pass 5.5 million people this year, that means a lot of cars and a lot of traffic. For Samrawit Fikru, this level of economic growth was clearly a massive opportunity. First, however, she had to overcome some deeply entrenched prejudices. It all started when the future founder of…
