Smartphone upgrades are surging across Africa
AFRICA is witnessing a mobile phone upgrade cycle moment. The obvious trend has been that of feature phones losing significant market share as millions of users migrate to entry-level smartphones in a rush to access mobile internet, e-commerce, social media and government services. While this mobile adoption trend concentrates solely on sub-US$100 entry-level prices, the latest growth cycle, however, shows a different kind of adoption. More Africans are now opting for premium and “premium-lite” models that offer stronger cameras, faster processors and larger storage at mid-range prices, up to US$500. The trend is fueled by rising device financing for both…
