India is a ‘country of countries’ – NZ business needs a regional strategy to make the trade deal work
THE recently signed free trade agreement between New Zealand and India has so far been discussed and debated in very broad terms: the size of the Indian market, opportunities for exporters, and implications for immigration. Much of this is understandable. Preferential access to a market larger than the European Union and ASEAN countries combined, with purchasing power forecast to grow exponentially by 2050, is indeed an opportunity. Realising that opportunity, however, is another matter entirely. The real test for New Zealand businesses lies in how they now approach the regionally complex and dynamic Indian market. While the free trade agreement…
